Product design projects across e-commerce, fintech, logistics, and creator ecosystems.

Designed cross-platform traffic diversion experience from TTS to Tokopedia, leveraging promotional benefit to potential active and new user.

Creators felt their growth and achievements weren't recognized beyond missions and rewards, limiting their sense of progression. Meanwhile, the operations team lacked a clear framework to identify top creators and reward them fairly.

There's a need to build a more efficient, product-based matching system that reduces platform costs and improves creator-merchant collaboration.

User research showed that link sharing was already a strong behavior among Tokopedia users. Building on this habit, we introduced affiliate commission-based link sharing, creating a natural monetization opportunity that significantly contributed to Tokopedia's GMV growth after launch.