is a product designer who is currently working at BytedanceSenior Product Designer with 6+ years of experience building consumer products across e-commerce, creator economy, fintech, and SaaS. Currently at ByteDance Global E-commerce, designing creator growth and affiliate monetization experiences for TikTok Shop across Southeast Asia and global markets.
Senior Product Designer
2023 - Present
At ByteDance, I design Creator & Affiliate products for TikTok Shop across Southeast Asia, focusing on growth, cross-platform experiences, and creator monetization. I partner with global cross-functional teams to improve user activation, engagement, and business performance through data-driven product design.
Senior Product Designer
2021 - 2023
As one of the core designers behind the Tokopedia Affiliate ecosystem, I led its evolution from relaunch to a scalable creator platform. I designed end-to-end experiences spanning creator onboarding, gamification, campaigns, monetization, and professional tools, helping grow creator engagement and affiliate-driven business impact.
UIUX Designer
2019 - 2021
At Amartha, I designed digital financial products that improved access to financial services for underserved communities. I led the end-to-end design process for lending products and initiated the design of Amartha Plus, a super app aimed at empowering rural, unbanked women through inclusive financial experiences.
