Seller Funded Campaign

The current collaboration between merchants and creators in the affiliate ecosystem is inefficient and heavily dependent on manual processes. Product and creator match-making relies on manual operations, agency recommendations, or creator operations, leading to a passive and inefficient workflow. Platforms also shoulder high resource costs due to reliance on marketing subsidies rather than merchant-driven incentives. Additionally, matching quality remains low due to limited automation and accuracy.

On seller side, currently they can only relying on TikTok campaign. They need some flexibility to create their own campaign where they can match their product and creators. If sellers are able to launch their own campaigns, it could reduce the operation efforts, manpower and improving working efficiency. On the creator side, they will have more opportunity to join campaign whereas they can improve their performance and get more rewards.

To address these challenges, there's a need to build a more efficient, product-based matching system that reduces platform costs and improves creator-merchant collaboration.

Help sellers easily launch promotional campaigns by guiding them through a structured setup process. Sellers begin by defining their campaign objective, selecting products to promote, configuring creator incentives such as additional commissions or rewards, setting campaign budgets and targeting criteria, and finally reviewing all details before launch.